Market segmentation is valuable for any business seeking to better focus on its target customers.
With illion data, you can identify prospects with preferred attributes, ranging from age and gender, to behavioural attributes that measure a customer’s purchases or propensity to engage with a product or service.
Using our unique datasets, which include household data, demand indices, risk profiles, individual spend, and digital profiles, we can segment consumers into specific cohorts or niches of customers that you’d like to acquire or retain.
These insights can help you identify high-value prospects, build lists of qualified leads, and develop campaigns that deliver relevant messaging.
illion has over 17 million customer records across Australia, with more than 200 attributes that can be used for segmentation and analysis.
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