New data released today by illion shows that Australia’s economic recovery is starting to emerge.

The last fortnight of spending has been the first time Australia has hit pre-pandemic levels of spending since July.

This is also the first time since the pandemic began that high income earners are spending at pre COVID levels – both in discretionary and essential spending.

Food delivery remains the strongest category across Australia in terms of growth and resilience – and it could be the new normal.

Last week’s results are a great sign that the tapering of the stimulus and supplement measures are not having a disastrous effect on the economy.

Australians should be buoyed by the fact that spending is now back to pre-COVID levels across both essential and discretionary spending.

It’s pleasing to see confidence returning – and especially that the higher income earners are opening their purse strings again.

Aussies love their MasterChef but are very obviously leaving the cooking to someone else.

NSW Category Winners and Losers

Winners:
  •   Food Delivery 356% above pre-pandemic levels
  •   Online Retail 139% above pre-pandemic levels
  •   Online Gambling 73% above pre-pandemic levels
  •   Fast Food Restaurants 45% above pre-pandemic levels
Losers:
  •  Travel 73% below pre-pandemic levels
  •   Entertainment (Movies, Arcades, Bowling etc.), 62% below pre-pandemic levels Gyms + Personal Trainers 47% below pre-pandemic levels

Victoria Category Winners and Losers

Winners:
  •   Food Delivery 167% above pre-pandemic levels
  •   Health Services 147 % above pre-pandemic levels
  •   Petrol Stations 69% above pre-pandemic levels (most likely due in the last week to the 25km radius increase)
  •   Pet Care 66% above pre-pandemic levels
  •   Gambling 19% above pre-pandemic levels
Losers:
  •   Entertainment (Movies, Arcades, Bowling etc.), 97% below pre-pandemic levels
  •   Public transport 79% below pre-pandemic levels
  •   Gyms + Personal Trainers 89% below pre-pandemic levels
  •   Retail 73% below pre-pandemic levels
  •   Public transport 46% below pre-pandemic levels
  •   Gyms + Personal Trainers 47% below pre-pandemic levels

Further high-level summary data is available here.

Read what the press is saying about our real time tracker

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To access even greater insights or higher frequency data, contact the team on illiondata@alphabeta.com or complete the form below and we’ll be in touch.